Brightpearl - Retail Tech Stack

Real-world examples from merchants and insights from industry experts

• the definitive guide to navigating and understanding the technology

needed to allow your retail or wholesale business to flourish.

Retail Tech Stack

No merchant can grow without technology touching almost every aspect of their business. But for many brands, retailers and wholesalers, far from being an easy answer to their day-to-day challenges, the retail technology landscape can be a bewildering mix of exaggerated claims, overlapping solutions and confusing jargon.

The Retail Tech Stack is a resource to help merchants navigate this tech landscape in order to answer three core questions:

Core questions:

• Which parts of our business would most benefit from technology, now and in the future?
• How do we use technology to support the end-to-end processes in our business?
• How do we find, evaluate and select individual solutions?

It’s not:

• Vendor comparison or recommendations - there’s plenty of that on the web
• A prescriptive instruction on what to buy
• A vendor-fest!

Highlights from the survey

68%

of respondents expect software investment to increase in 2020

51%

of respondents agree that they’re suffering from ‘overchoice’ of software technologies

Top 5 software categories

That have been purchased in the last 12 months

• Online payments
• Inventory management
• Barcoding / scanning
• Web personalization
• Shipping

That are being considered as next purchase

• Social media marketing
• Loyalty programs
• BOPIS
• Inventory management
• Customer service

See the full infographic

Podcast series

The commerce and retail tech space is becoming increasingly crowded and competitive. In order to separate themselves from the pack, merchants need to invest in smart tech partnerships that result in a better experience for their customers. Check out our 5 part podcast series for guidance on how to cut through the over-served and complicated commerce tech market.

Episode 1: How do I Build an eCommerce Tech Stack?
Scott Hill, SVP at Brightpearl, kicks off this five-part series to discuss what the tech stack concept means for retailers, wholesalers, and brands, while also sharing valuable insight to help merchants better navigate the growing technology landscape.

Episode 2: How Do I Acquire new Customers?
Andy Zuro, President at ZLINE talks about customer acquisition strategies that benefit the entire organization and growth of their brand.

Episode 3: What Role Does a Tech Stack Play in Customer Retention?
Alida Sholl, Director of Operations at Rep Fitness, walks us through some tools and strategies that Rep Fitness uses to help its customers make informed purchases and to retain customers long after the first purchase.

Episode 4: What Happens After the Buy Button?
Grant Van Kirk, Head of Finance at ROKA joins the series to talk about different tech solutions utilized for various operations of the business, from ERP to customer relations.

Episode 5: Where Does Data Fit Into My Tech Stack?
Dan Nephew, Director of Operations, joins the series today to talk about how data and tech stacks create magic for Lovepop's customers.

What our customers think of retail tech stack

Sporting goods retailer www.repfitness.com/
Technology solutions in place

• Ecommerce platforms: Magento, Amazon
• Business management
• Warehouse management
• Inventory planning
• Customer service
• Customer reviews
• Email marketing
• Shipping

"My biggest piece of advice for anyone going through a technology search is to make sure you clearly define your requirements before you start, so you don’t get lost in the weeds of the myriad of functionalities that each company will offer you. Also, make sure you find companies that you feel comfortable partnering with."