How We'll Shop - US version — Brightpearl

Introduction

Covid-19 has drastically altered how, where, and who we shop with. What does the next year hold in store for your customers?

How We’ll Shop, a new study by Brightpearl, reveals the most significant changes to shoppers’ spending habits since Covid and how this will impact on their behaviours and priorities over the next 12 months.

Our study provides vital insight into the steps businesses must take to get a grip on new consumer habits and expectations and succeed in this drastically altered landscape. If you want clear insight on your customer and how Covid-19 has changed them, then How We’ll Shop should be essential reading.

This report will help you to:

• Understand how shoppers are reprioritising spend by category sector

• Gain insight into the major changes shoppers have made to their spending and how their behaviour and spending habits will change over the next 12 months

• Learn which factors shoppers say are most crucial to seamless shopping experiences Post Covid

• Takeaway advice from industry experts on the changes retailers need to make to adapt to new shopper behaviours and spending habits in 2021